The Style Edit

Two years. It still feels surreal to write that. When I launched Josephine in 2023, I had no idea where this journey would take me. Year one was about building the...

A capsule wardrobe starts with timeless essentials. Pieces designed to outlast trends and bring effortless style to every season. At Josephine, we focus on design-led silhouettes, quality fabrics, and thoughtful...

I’ve never been drawn to fast fashion or fleeting trends. What matters most to me is how a garment lives with you, how it finds that special place in your...

I’m so excited to share another incredible moment in the Josephine journey—our story about the Misko print™ has been featured in Viva Magazine! This is such a meaningful milestone for...

The Misko Print™ is Josephine’s debut custom print. The Misko Print™ represents more than just a pattern—it’s a meaningful collaboration with whenua and an honouring of my whanau. Deeply grounded...

I still can’t believe it – a half-page feature in one of Aotearoa’s most recognisable magazines, Fashion Quarterly. It’s truly a pinch-me moment! As a relatively new brand in the...