The Inner Circle.

For our most valued customers

 

www.josephinethelabel.co.nz

First look at Summer Slowly

The Inner Circle

You're one of our most valued customers. This is what that means - exclusive access to every new drop, first pick on limited pieces, and a view behind the curtain before anything goes public.

View the drop

Summer Slowly

Exclusive early access
Jude DressJude Dress Inner Circle

Jude Dress

JOSEPHINE

$319.00
Pip ShirtPip Shirt Inner Circle

Pip Shirt

JOSEPHINE

$289.00
Lyle SkirtLyle Skirt Inner Circle

Lyle Skirt

JOSEPHINE

$289.00
Finn Knitted PoloFinn Knitted Polo Inner Circle

Finn Knitted Polo

JOSEPHINE

$269.00
Cropped Viv ShirtCropped Viv Shirt Inner Circle

Cropped Viv Shirt

JOSEPHINE

$279.00
Mika PantsMika Pants Inner Circle

Mika Pants

JOSEPHINE

$289.00
A slower approach to summer dressing.
Summer '26 — The collection

A slower approach to summer dressing.

Summer Slowly is designed around the idea that getting dressed should feel simple. Beautifully designed pieces, relaxed silhouettes and considered proportions that move easily through your day. Designed to be worn together, styled differently and layered beyond summer, building on the wardrobe you already have rather than replacing it.

What Inner Circle means

I

Exclusive Access Before Everyone Else

Every new drop opens to you first. Full selection, your size, before anyone else gets a look.

II

Behind the Collection

Seasonal notes, fabric stories, design decisions, shared here before they go anywhere else.

III

End of Season Access

When we clear carry-over stock, Inner Circle members get first access and the best selection.

A note from the founder Lucy x

This page exists because of you, the customers who make Josephine what it is. You're the reason Josephine is still here and growing.

I started this label because I wanted to make clothes I actually wanted to wear. Considered pieces, natural fabrics, nothing unnecessary. That hasn't changed. What has changed is how much I get to make, because of your support.

This is my thank-you. First access to everything new. A little more of the story behind each collection. I hope you enjoy being part of it.

JOSEPHINEThe Inner Circle — 2026