Skip to content
There are moments in business that give you the biggest smile — the kind that remind you you’re moving in the right direction. Seeing Josephine the Label featured in Apparel Magazine was one of those moments.
As a New Zealand womenswear brand still in its early years, it feels incredibly special to be recognised by a publication that champions design, creativity and the people shaping our fashion industry.
The feature shares more about how Josephine began, our approach to refined silhouettes, beautiful custom fabrics and clothing created with intention. But what excites me most is what this moment represents. It’s a sign of growth. Of momentum. Of Josephine finding her place in the wider conversation of New Zealand fashion.
Thank you, Apparel Magazine, for the feature.
You can read the full article here.
https://apparelmagazine.co.nz/blog/designer-focus-lucy-maxwell-of-josephine/
