Skip to content
I’ve spent more than 15 years designing womenswear. I started in the workroom and worked my way through design and senior design roles across some of the industry’s most established brands.
Those years shaped the way I think about clothing and gave me a deep understanding of proportion, fabric, garment-craft and detail.
Josephine came from wanting to bring that experience together with my own point of view.
I wanted to create a brand where these choices could be considered as a whole, creating a recognisable expression through proportion, fabric and detail.
At the heart of Josephine is the belief that a wardrobe should grant true freedom, rather than become a demand for every occasion.
I’m interested in refining a singular wardrobe, creating distinction through proportion, craft and detail, while allowing the wardrobe to live and breathe as favourites and go-tos.
I wanted to create pieces that are intuitively adaptive to individual cadence and style, and seamlessly comfortable through the AM/PM pivot.
AM/PM is not simply a day-to-night dressing proposition.
It is a way of thinking about the wardrobe as it moves through the cadence of everyday life.
As for the name Josephine, it’s named after my beautiful grandmother.
It felt like the perfect name for something that is so personal to me.
Everything about Josephine is intentional.
From the way a garment is designed and the fabrics we choose, to the details you notice when you wear a piece.
After so many years in the industry, I wanted to create a brand where every decision had a reason, and where that care could be felt in the clothes.
