The Style Edit

A capsule wardrobe starts with timeless essentials. Pieces designed to outlast trends and bring effortless style to every season. At Josephine, we focus on design-led silhouettes, quality fabrics, and thoughtful...

I’m so excited to share another incredible moment in the Josephine journey—our story about the Misko print™ has been featured in Viva Magazine! This is such a meaningful milestone for...

The Misko Print™ is Josephine’s debut custom print. The Misko Print™ represents more than just a pattern—it’s a meaningful collaboration with whenua and an honouring of my whanau. Deeply grounded...

I still can’t believe it – a half-page feature in one of Aotearoa’s most recognisable magazines, Fashion Quarterly. It’s truly a pinch-me moment! As a relatively new brand in the...

For the 04'24 photoshoot, I wanted to create something more intimate and personal. This photoshoot offers a behind-the-scenes glimpse into my design process, giving you a closer look at the...

What an incredible year it’s been! As a new business, I’m beyond excited to celebrate this milestone. Josephine was founded after many years of experience in the fashion industry, where...